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The 35,000 Foot ViewOnce you have an idea, there is a lot you need to do to take an idea from concept to reality. Just so we can have a starting point, Let's take a quick look at the 35,000 foot view of what you will have to do in the next few years to make your amazing idea into a reality. |
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MarketingThe first thing you have is your basic concept. Let's say you have an idea for a brand new mouse trap. That's fantastic! There is no question you probably have a better idea for a mouse trap than what is out there today. But that doesn't mean anyone is going to buy it. You need to know who you are selling to. You need to know what makes your mousetrap a better fit for your customers. There are over 500 patents for barbed wire which tells us, clearly there are a ton of different ways to accomplish what is effectively the same result. So you need to know not only what makes your product better, but what makes your product better for your customers. Are they expecting it to be low cost, are they expecting it to have good weight. Should it be glossy and shiny, or do they want it to look sturdy and strong? All of these things you hash out in the design phase. Sometimes you design your product to match your customers, sometimes you design your customer demographics around your product design… and sometimes… you do both. Either way, this is not something you want to ignore or just leave to chance. It's an important aspect of your design. |
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